To ensure community building was at the center of our mission, Live Love Michigan decided to create products that show love and support of Michigan through high quality apparel and accessories. We wanted to create a product that we could stand behind 100% and also make a difference in the state we care about so much. To do so, we launched the Hold On To Hope Campaign where a different local non-profit or charitable organization is selected every two weeks to partner with Live Love Michigan. Through the partnership, we design apparel and accessories contoured to the organization at hand, and offer support by promoting them through the website and social media outlets. 50% of the proceeds from those sales are donated back to the organization we are partnered with so they may continue giving hope those who need it most.